Why bother with video for business? Well…
Video is the future. By 2019 Video will represent over 80% of all Internet traffic. Live video will grow 15-fold from 2016 to 2021.
Smart marketers use video – 60% of marketers use video and 73% plan on increasing use of video. It’s starting to look like if you are not using video you are not only standing still, you are falling behind the competition.
So what is it marketers love about video? Video supports and improves sales, traffic, SEO and Click throughs. 73% of B2B marketers say that video positively impacts ROI.
We all like to consume media in different ways, at different times. With a busy lifestyle, 59% of company decision makers would rather watch a video than read an article or blog.
What about consumers? 90% said it helped them to make purchasing decisions and 64% are more likely to buy after watching a product video. With so many of us buying online a video might be the closest you get to a product demo. Video can also increase conversion rates by 80% on landing pages!
What about the how? 93% of companies outsource all or part of their video content creation. Why? It’s easier, cheaper, quicker, plus giving you access to expertise and equipment. Have you ever tried to get your video marketing going, only for the project to falter and die before completion? THAT is why companies are outsourcing…
Sources: Tubular Insights, Cisco, Social Media Examiner, Hubspot, TechCrunch, Twitter, Forbes.
For a quick look at how Let’s Talk Video Production can help you get your video marketing going, check out this short video: