We’re living through unprecedented circumstances right now and, before I get into this article, I would like to wish you all well – I hope you and your loved ones remain healthy. Please stay safe.
Look out for your fellow business folk. Sharing an update or a post could mean a lot to them when they are searching for business at difficult times. And look after your suppliers where you can, especially the small businesses.
So how can video and podcasting be used to support your business during the Coronavirus outbreak?
How can you use video and podcasting to support your business during Coronavirus?
1. Creating sales tools such as demo videos.
Sales must go on! If anything, it’s time to become more active to remain competitive. Video is an effective sales tool, with 80% of video marketers saying video has directly helped increase sales. At a time when some people cannot meet face-to-face for a sales meeting, a video is the next best thing.
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
Your sales pack could include demos of your product, an explanation of how your service helps users, testimonials to tip prospects into purchasing or a series of adverts for social media.
If you want to discuss some more creative ideas for how video and podcasts could help to support your sales efforts, get in touch.
2. Replacing live events and conferences with online video.
This is happening already across the sector and even small meetings are being replaced with Skype or Zoom online meet ups.
Have you also considered the options for semi-live or pre-recorded broadcasts? This means you can take a breather or manage the marketing and community management alongside your event.
Please get in touch if you would like to talk about using video to replace your live events.
3. Using video to clearly communicate with staff and customers.
It’s a confusing time and suddenly a lot of people have found themselves home-working or not sure what is going on with their supplier. If you need to communicate and update people, video is a great way to talk to a lot of people with the same clear message.
43% of video marketers say video has reduced the number of support calls they’ve received.
Seeing a friendly face will reassure a lot of people. It can also help explain to clients how to use the service or product you sell, as you may not be able to get there in person to show them.
96% of people have watched an explainer video to learn more about a product or service.
When you are conducting that online meeting with staff, would it be helpful to have a pre-recorded message to show as part of that?
4. Continuing content creation using podcasts.
Do you know how many people you need in the room with you to produce a podcast? Potentially, zero. Podcasts can be recorded remotely or some variation of that. Perhaps you have a producer and yourself and then record your guests remotely. Or you speak directly to your audience about the interesting industry challenges and advice currently of interest.
If you want to learn from home I can help there too – get in touch for more details about my online course about learning to produce and launch your own podcast.
Ofcom reports that around 7.1 million people in the UK now listen to podcasts each week. That’s one in eight people and is an increase of 24% over the past year
5. Boosting SEO with a video series.
Again, to remain competitive, you need to consider your SEO and video is great for targeting key words and search terms, increasing your website’s success in search listings and keepings visitors on your pages for longer.
I can work with you to help identify the terms that will work for you and create effective content around that so if this is of interest… Let’s Talk.
6. Any other creative ideas!
Sometimes the best way to find creative solutions is to bounce around ideas. Understanding your company and particular challenges that you face will help to give the insight that sparks inspiration.
So if you would like to have a no commitment chat about the challenges you are facing and some creative solutions, get in touch. I really love these idea generation sessions!
Reducing risk for productions during the outbreak.
I want you to know that I am taking this seriously and that there are precautions I am taking to help reduce risk during productions – if you have any tips please let me know and if you want to work in a particular way that makes you feel more comfortable I can do whatever helps.
- Where recording, teaching and meetings can be done remotely I can offer that as a service.
- We can bring the shoot to a location of your choice. For example, you may want to shoot outside or at your own site. It is easy for us to set up a portable studio on site.
- If you want to film your product range and prefer us to pick up those products and film at a separate site, that can be arranged.
- Minimal crew can be bought to your shoot to reduce any risk.
- All crew will wash their hands upon arrival, when leaving and throughout the shoot. Crew will be briefed to ensure good hygiene is understood.
- Personal distancing will be observed and, if you prefer, we can use a boom mic or instruct you how to fit your own lapel mics to minimise contact.
If there is anything I can do to make you feel more at ease please let me know.
Look out for each other and take care.
Unless stated otherwise, all stats in this article are from the Wyzowl Video Marketing Statistics 2020 report: http://www.wyzowl.com/video-marketing-statistics-2020