End Screens help you to increase views and subscriptions to your YouTube channel. So here is your guide to End Screens, plus how to add an End Screen to your video. Check out Everything You Need To Know About Adding Cards To Your YouTube Videos too, if you want to increase views.

TL:DR? Watch the video below for everything you need to know:


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What is an End Screen?

An End Screen is an overlay that sits on the end of your YouTube video and encourages your viewers to engage with your channel further. This is created in YouTube and NOT in the editing process – although you could design your video to best take advantage of the End Screen tool.

So… how do you add an End Screen in YouTube?

How to add an End Screen.

    1. Log in to your account and go into the edit screen for the video that you want to edit (either via the Video Manager or select the Edit button below the video when you are viewing it).
    2. Select “End Screen & Annotations” option in the menu that sits above the video.
    3. Select Add Element and find the element that you want to add in the drop down menu and click on the Create button next to it. Let’s add a video…
    4. Choose to either add the “most recent upload”, let YouTube choose “best for viewer” or choose yourself by selecting “Choose a video or playlist.” Let’s do that final option.
    5. Select the video that you want to add so it is highlighted and click the Create Element button. Or you can select a playlist OR put the URL address in the  bar at the bottom of the pop up box.
    6. Click on “Create Element” and this will place the element on the screen. You can then resize it and place it where you want it to go on the screen.
    7. Set the timing for how long the element will show on screen by grabbing the end of the element bar in the timeline below the video and pulling it longer or shorter to fit where you want the element to start and finish.
    8. Repeat until you have added and placed all of the elements you want to include.

What can you add to an End Screen?

The elements that you can add to an End Screen are:

  1. Video – separate video or playlist.
  2. Subscription button.
  3. Link to Channel – someone else’s.
  4. Website link – to an external website BUT you must be on the YouTube Partner Program (see below).

What are the restrictions?

The restrictions to End Screens are:

  1. You must add at least one video element.
  2. You can have up to 4 elements on your End Screen but no more (at present).
  3. Your video must be at least 25 seconds long.
  4. Your End Screen elements timings can be between 5-20 seconds.
  5. If you want to add an external link you must be on the YouTube Partner Program; you must have had 10,000 views across all your videos before you can apply to join.
  6. You have a restricted area within which you can place elements and you are limited to how big or small you can make those elements (see video).
  7. The End Screen should show up on apps in mobile devices but may not show up in the browser in these devices.

Useful End Screen tips.

  1. Preview the End Screen by pressing the Preview button on the top left of the video to play just the end screen section. Or move the blob in the video timeline to where you want to view from and press play. OR click on the elements timeline to place the playhead at a spot and then press the play button.
  2. Do design your end credit to take your End Screen into account – leaving the desired space on screen and timings, plus any useful calls to action and graphics.
  3. Reuse the End Screen you have created across other videos by selecting the “Import from video” button that sits above the video on the End Screen & Annotations page.
  4. You can select “Use Template” button (found in same place) for some layout ideas that YouTube have already created or maybe just to get some ideas if you are not sure where to start.

Want to learn more about boosting your YouTube channel?

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